
Selling a Property with Philip Booth Esq:
Pricing your property
The team at Philip Booth Esq has an excellent track-record of pricing property accurately. Our market appraisals are based on extensive research for local equivalent properties, and with insight into current market and economic trends, for a more accurate approach. In a competitive marketplace some estate agents will inflate asking prices to win the instruction to sell your home. Although it can be quite flattering to hear your home may achieve a higher price, buyers ultimately determine the value of your home. Over-valuing may lead to disappointment, lost opportunities and a drawn-out sales process. We take pride in getting it right.
Marketing your property
We know that the quality of marketing is critical in making a strong first impression among potential buyers, and we do so without charging you up-front fees.
· We invest in a professional property photographer to capture the best images of your home and we commission professional colour floorplans. Where the location of a property is a particular selling point, we may produce a professional drone video for use in our marketing.
· Once the particulars and photographs are approved, we will market your home immediately. Incorporating both online and print marketing means that we are tapping into many generations and locations, so that we have the best chance possible of finding the right buyer.
· Your home will feature prominently on property portals Rightmove, OnTheMarket, PrimeLocation and Zoopla. As a standard we will highlight our properties as ‘premium listings’ and invest in ‘featured property’ boxes on Rightmove to ensure they appear at the top of searches. We are often the leading local estate agent for property views on the Rightmove portal, by a significant factor.
· Through social media channels such as Facebook, Instagram, Twitter and LinkedIn, we will build a social media plan to highlight the properties in our portfolio. We also advertise heavily in the local newspaper ‘The Henley Standard’, the online publication ‘The Henley Herald’, and often feature in various lifestyle magazines in Henley, Marlow and surrounding areas. We also invest in broader national publications to highlight our properties to a wider audience.
Completing the sale of your property